Padel “breaks through” also on social media: over 50 million accounts worldwide
July 12, 2023
Padel-mania crossing far and wide the five continents no longer makes the news. That it also does so on social media level, however, testifies even more how the spread and popularity of the discipline knows no boundaries. According to a study on some 200 nations on the planet developed by the Mr. Padel Paddle Observatory (considering Facebook and Instagram data, which span a population, both male and female, between the ages of 13 and 65) there are more than 52 million Instagram and Facebook accounts on the five continents that follow padel, 41 percent of which are women.
Leading actor is Europe with about 28.5 million followers, followed by America with 18.4 million, Asia (3.7), Africa (1.2) and Oceania with almost 700 thousand accounts. In the ‘Old Continent’ there are the top two countries in the world in this special ranking: Spain with about 11.4 million and Italy (4.4), followed by Sweden with 2.9 million, France with 1.5 and Denmark with 1.2. Lagging further behind, but with a clear upward trend, are Germany and the United Kingdom (0.9).
In America, the leading nation is, predictably, Argentina with 3.3 million followers, chased by Chile with 3.1 and tied with Mexico and the United States with 2.5 million fans each.
Regarding the Asian continent, considered the one with potentially the largest margins of growth, India (0.8), Japan (0.4) and the United Arab Emirates (0.3) lead the pack.
Lagging further behind is Africa, with nearly half of the padel lovers concentrated in Egypt; although nations such as South Africa (180,000 social fans) and Morocco (160,000) are beginning to emerge.
Fans in Oceania are, of course, mostly found in Australia (500 thousand) and they are growing.
When relating followers to population numbers, the top nation is Sweden with one follower for every 3.6 inhabitants; the Scandinavian country precedes Spain (4.1), Andorra and Denmark in this ranking.
